About me
It all began with a simple idea fueled by a deep passion. As a marketing expert, I bring big brand experience to emerging and startup brands. My approach is rooted in quality and integrity, ensuring that everything I do reflects my commitment to excellence and helping you get to market quicker.
My Approach
The success of a product or service in the market is realized due to the strength and depth of the relationship between its brand and its audience. The cornerstone of that relationship is trust. Because people don’t buy brands, they buy into brands. The emotional connection your brand has with your target audience is the one thing you truly own, and it’s overridingly, the most important factor in why your target will choose your brand over your competitors. So if your marketing plan isn’t centered on making that connection, it should be.
My experience
I’ve led brands across strategy, creative and marketing for agencies that span some of the largest in the world across brands big and small. I’ve led the launch of start-up brands, the reinvention of legacy brands and the accelerated growth of ascending brands.
These experiences are what provides me the knowledge, instincts and acumen to give entrepreneurs looking to make a mark in the world a head-start in building a powerful brand.
