Get To Market. Quickly.
Entrepreneurs like you, know how to build great products, but can struggle when it comes to building great brands. Most try to go it alone or hire agencies that are expensive, slow, and packed with overhead. That’s where I come in. With 30 years of experience in marketing, strategy, and brand building, I'll help define your story, design your identity, and get you to market, quickly, effectively, and affordably.
My Approach
The success of any great product or service in the market is realized due to the strength and depth of the relationship between its brand and its audience. The cornerstone of that relationship is trust. Because people don’t buy brands, they buy into brands. The emotional connection your brand has with your target audience is the one thing you truly own, and it’s overridingly, the most important factor in why your target will choose your brand over your competitors. So if your marketing plan isn’t centered on making that connection, it should be.
My Services
Brand Strategy
Long-term planning that defines how your brand will be positioned, perceived, and experienced to build recognition, trust, and loyalty among your target audience. Connect business goals with creative expression, guiding everything from messaging and design to marketing and customer experience.
Launch Planning
Short-term marketing plan that outlines objectives, budgets, and KPIs based on the classic sales funnel model of Awareness, Consideration, Conversion and Loyalty.
Social Strategy
Determine social platforms, content pillars, content calendar and direction & timing for creative content.
My Case Studies
About me
Rob Hofferman is a marketing and brand consultant based in Boulder, Colorado. I've worked at some of the largest agencies in the world, like BBDO, GREY and CP+B, as well as some of the smallest (including my own, called Grenadier.) Dedicated to accelerating startup and emerging brands' success in a highly competitive and often commoditized marketplace, I provide strategic solutions tailored to my clients' unique needs.
Contact me
Get in touch with us to schedule a consultation or inquire about our services. We are here to help your business thrive!